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Industry Specific Advertising
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Advertising is notorious for being costly and rarely effective. Is industry specific advertising different? In a word, YES!
Random placement of your promotion may cause it to be not only ineffective but to become an outright liability. It's important for any enterprise to be sensitive to the sentiments of the public and let's be honest, the public hates random advertising. The very advertisement that cost you a fortune may create the perception that your company, or product, or service is annoying.
What's exactly industry specific advertising? The perfect match between your product or service, the medium that features your promotion and the audience of this media.
Let's take a look at two examples of industry specific advertising.
1/ You're selling cookware. The perfect medium for your line of products is any popular medium targeting chefs, cooks and homemakers. Be it print, Internet or TV if the medium features cooking recipes, cooking how tos, grocery shopping tips, nutritional guidelines, healthy eating tips, etc. the fans of this medium are your prospective customers which means they'll appreciate seeing and reading your ad, viewing your Website, your offerings and sales; last but not least, they'll buy your cookware. The money you'll pay for your ad's placement will produce the dividends you expect.
2/ You're selling a car-related product or service. The perfect medium is the one that attracts many auto-buffs who need your product or service. In this case too, advertising in such a medium will be rewarding in terms of sales as well as contribute to your company's image.
To summarize: random advertising is akin to gambling; industry-specific advertising is a wise investment that produces handsome dividends for those who do their homework.
Are there exceptions to the rule? Yes, there are a few. Some products or services may appeal to general public (to everybody); others may be specific to a very narrow niche. With that said, don't forget another important rule of effective advertising: don't annoy. Yes, we all need and use toilet tissue (I'm NOT speaking against a toilet tissue that's merely an example), seeing it advertised on TV however while I eat dinner is not appetizing and doesn't make me a fan of a specific brand.
This Website is dedicated to industry specific advertising and to helping you find the right, industry specific medium for successful advertising of your product or service. Where your work (or its products) will be found by consumers who want it, need it, appreciate it and yes, want to buy it. Take a look at the left sidebar and start your research!
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